CER-TEC INC. IS COMMITTED TO GROWING THE MARKET SHARE OF THE COMPANIES IT REPRESENTS
CER-TEC Inc. represents quality-oriented manufacturers that are interested in a long-term, stable relationship. Most customers use products from more than one of the manufacturers CER-TEC Inc. represents. Representing complementary manufacturers will promote all principals.
CER-TEC Inc. brings value to the manufacturers it represents by:
Identifying, selecting and penetrating market segments for continuous company and product promotion.
Understanding and conveying technological aspects of the products and services to fulfill the customer's need.
Serving the customer and manufacturer before, during and after the sale.
An expanding marketplace requires up-to-date, accurate customer information and access. Successful sales management requires a top-flight sales team who can guide account or market development and can introduce the company to key buyers.
CER-TEC Inc. utilizes the latest telecommunications technology and database management software to implement its marketing program.
All leads are entered into a database with reports generated for each principal. These reports will help determine the effectiveness of the lead generation program.
Every customer contact and lead will receive a line card and other company materials to make it easy to request additional information. Through telemarketing, every lead is contacted to determine what sales opportunities exist.
CER-TEC Inc. sends faxes, e-mails and mailings to customers on a regular schedule. Each of these communications will increase sales by informing customers of new products and upcoming events.
CER-TEC Inc. participates in trade shows and directories, providing constant exposure for all manufacturers.
CER-TEC Inc. also participates in professional organizations such as the Society of Motion Picture and Television Engineers (SMPTE) and the Society of Broadcast Engineers (SBE), providing constant exposure for the companies we represent.
CER-TEC Inc. is building on our existing relationships while creating new ones at all levels of the organizations we call on, from the C-Suite to engineering, purchasing and production, to increase opportunities for its principals.
The company offers a focused and dedicated organization that is connected with the marketplace. Principals will receive good “mind-share” and knowledge of the account base throughout the Northeast/Mid-Atlantic Region.
CER-TEC Inc. utilizes follow-up procedures to maintain close contact with customers and manufacturers.